Learning Baltai Energy

Sales Techniques

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About Course

Sales Techniques and Customer Acquisition

Objective: Equip SRMs with effective strategies to identify, target, and acquire customers for solar solutions.

Key Modules:

  • Understanding the Solar Market in Nigeria
  • Identifying Target Audiences and Customer Segments
  • Lead Generation Strategies
  • Conducting Solar Consultations and Needs Assessments
  • Presenting Pricing Models and Financial Packages
  • Overcoming Customer Objections with Confidence
  • Developing and Delivering Winning Sales Pitches
  • Tracking and Analyzing Sales Performance

What Will You Learn?

  • 4. Competitors in the Market
  • 1. Overview of the Solar Market in Nigeria
  • 2. Challenges in the Solar Market
  • 3. Opportunities in the Solar Market
  • 4. Competitors in the Market
  • 5. Challenge Questions
  • 6. Importance of Identifying Target Audiences
  • 7. Key Target Audiences for Solar Solutions in Nigeria
  • 8. Customer Segmentation Strategies
  • 9. Tools and Techniques for Identifying Customers
  • 10. Application of Target Audience Knowledge

Course Content

Course Module 8: Understanding the Solar Market in Nigeria
Module Objective: Provide Sales Relationship Managers (SRMs) with an understanding of the solar energy market in Nigeria, including its challenges, opportunities, and potential for growth. This knowledge will empower SRMs to identify market trends, position Baltai Energy’s solutions effectively, and approach potential customers with confidence.

Course Module 9: Identifying Target Audiences and Customer Segments
Module Objective: Equip Sales Relationship Managers (SRMs) with the skills to identify and segment potential customers effectively, enabling them to target their efforts on the most promising audiences for Baltai Energy’s solar solutions.

Course Module 10: Lead Generation Strategies
Module Objective: Equip Sales Relationship Managers (SRMs) with actionable strategies to identify, attract, and engage potential customers, ensuring a consistent pipeline of leads for Baltai Energy’s solar solutions.

Course Module 11: Conducting Solar Consultations and Needs Assessments
Module Objective: Teach Sales Relationship Managers (SRMs) how to conduct effective solar consultations and needs assessments, ensuring they understand customers' specific energy requirements and recommend the most suitable solar solutions.

Course Module 12: Presenting Pricing Models and Financial Packages
Module Objective: Equip Sales Relationship Managers (SRMs) with the skills and knowledge to present Baltai Energy’s pricing models and financing options in a clear, persuasive, and customer-friendly manner, addressing common concerns and objections.

Course Module 13: Overcoming Customer Objections with Confidence
Module Objective: Teach Sales Relationship Managers (SRMs) how to identify, address, and overcome common customer objections effectively, ensuring trust and confidence in Baltai Energy’s solar solutions.

Course Module 14: Developing and Delivering Winning Sales Pitches
Module Objective: Empower Sales Relationship Managers (SRMs) to craft and deliver compelling, customer-focused sales pitches that effectively communicate the value of Baltai Energy’s solar solutions and drive conversions.

Course Module 15: Tracking and Analyzing Sales Performance
Module Objective: Equip Sales Relationship Managers (SRMs) with the skills to track and analyze their sales performance, identify areas for improvement, and implement strategies to enhance their effectiveness in acquiring and retaining solar customers.

Your Instructor

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